A successful SEO strategy is built on keywords. Get this wrong and your website will lie stranded in the outer regions of Google with little or no chance of making a decent income. But get it right and you can dominate the first page of the search engines for high converting keywords. You just need a simply process to isolate good keywords, integrate them into your site and build some good links.
Step 1 – Getting Keywords
Selecting keywords is a pivotal moment in any SEO campaign. What most people fail to realize is no keyword tool gives you great data. Even the Google keyword tool only shows an estimation of traffic. But it’s missing one vital piece of information and that’s, CONVERSIONS. You could have the best looking keyword in the world but if it doesn’t convert, you have just wasted a lot of time and effort for nothing. Luckily there is a solution and that is, PPC. PPC is the best keyword research tool you could have. Just start a generic campaign with a lot of possible keywords plus variations of these and then run it for 2 to 4 weeks.
Step 2 – Finding High Converting Keywords
After you have collected enough data, it’s time to select those keywords that are right for an organic campaign. Luckily you can use another Google tool, Google Analytics.
Login to your Google Analytics account and create a custom report to match the one below.
You want the metrics Unique Visits, New Visits, Bounce Rate, Goal Conversion Rate and Per Visit Value broken down by Medium and Keyword. It will give you a whole lot of data about the best keywords for your SEO campaign. The best keywords are not always the ones that bring in the most traffic. Pay attention to each of the metrics below, especially the Goal Conversion Rate.
Step 3 – Build Some Links
Now you have selected a high converting keywords, it’s time to build some links. You could write a book on link building and there would still be enough left over to write several more. But here is a quick method to target the high converting long tail keywords that we discovered in point 2.
a. Web2.0 Sites:
Using Web2.0 sites is a great way of getting some dofollow links. You just need to have great content, which can be resource intensive. One of the best is building hub pages. The links are marked nofollow until you get a hub score of 75 or over. But it’s one that is worth the effort. Once you have mastered the art of creating hubs with a link to your money site (using the keyword found in step 2). Go bookmark your hub at the following sites: Blogmarks, BloggingZoom, SpicyPage, DropJack, Flixya, Shout, BlogCatalog. These are all high value social bookmark sites.
Once done, write some articles and point them at your Hub Page. This is a lot more effective than pointing them at your site.
You can rinse and repeat substituting Hub Pages for other sites like Squidoo, Blogger, LiveJournal, Tumblr, Virb. These are places that allow you to publish some unique content and point back to your money site. It does increase your content load but can yield good results.
Of course, you can start interlinking but we are then into link wheel territory and that is a whole different kind of post 🙂