An Inbound Marketing Case Study

by on May 2, 2012

I haven’t had a chance to blog much recently even though there are a LOT of things going on in the world of SEO. It’s pretty crazy right now. But this isn’t a proper blog post, I just wanted to flag a post I recently put live over on SEOMoz. It’s a detailed case study on a project I ran whilst at Salesforce and is based on a presentation I gave in London on the same topic. The post covers an inbound marketing case study and in particular:

– The new B2B Purchase Journey

– The notion of “Get Found”

– How to target specific content personas

– Promotion tactics we used for our inbound marketing project

– Our results

You can read the full post right here.


  • Infinitevizionz

    Thanks for your post. It is very useful information. Thanks to share with others.

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