An Inbound Marketing Case Study

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I haven’t had a chance to blog much recently even though there are a LOT of things going on in the world of SEO. It’s pretty crazy right now. But this isn’t a proper blog post, I just wanted to flag a post I recently put live over on SEOMoz. It’s a detailed case study on a project I ran whilst at Salesforce and is based on a presentation I gave in London on the same topic. The post covers an inbound marketing case study and in particular:

– The new B2B Purchase Journey

– The notion of “Get Found”

– How to target specific content personas

– Promotion tactics we used for our inbound marketing project

– Our results

You can read the full post right here.

About Kieran Flanagan

Online Marketer who implements both inbound and paid strategies to help companies grow internationally. Lover of content marketing, SEO, analytics, CRO and strategy. A highly motivated marketing geek high on data crack.

  • Infinitevizionz

    Thanks for your post. It is very useful information. Thanks to share with others.