An Inbound Marketing Case Study

by on May 2, 2012

I haven’t had a chance to blog much recently even though there are a LOT of things going on in the world of SEO. It’s pretty crazy right now. But this isn’t a proper blog post, I just wanted to flag a post I recently put live over on SEOMoz. It’s a detailed case study on a project I ran whilst at Salesforce and is based on a presentation I gave in London on the same topic. The post covers an inbound marketing case study and in particular:

- The new B2B Purchase Journey

- The notion of “Get Found”

- How to target specific content personas

- Promotion tactics we used for our inbound marketing project

- Our results

You can read the full post right here.

Related posts:

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  2. Inbound Marketing – A Happy Home for Some SEO’s ?
  3. 5 Best Resources to get Started with Inbound Marketing
  4. Why Cant SEOs Trust Their Own Results – an Irish Case Study
  5. The Power of Intent in Inbound Marketing

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Article by Kieran Flanagan

Online Marketer who implements both inbound and paid strategies to help companies grow internationally. Lover of content marketing, SEO, analytics, CRO and strategy. A highly motivated marketing geek high on data crack.

Kieran has written 185 awesome articles for us.

  • Infinitevizionz

    Thanks for your post. It is very useful information. Thanks to share with others.

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