The growth of inbound marketing and recent Google changes have lead to a lot of changes for SEO over the past year. When people like Rand Fishkin start to use the word “inbound marketing” over “SEO” when describing their work, it does seem like the role of SEO is rapidly changing. The expectations of what a traditional SEO campaign should entail may also change. So just why is inbound marketing starting to become so popular within the SEO community?
Google+ is increasingly becoming a social network that brands need to take notice off. Google look to be putting all their eggs into the Google+ basket and are playing to win. From aggressively rolling out new features to making Google+ part of their other properties, it seems the new kid on the block is here to stay. What follows is a quick guide on Google+ and the different areas you should take notice off. Think of it as your Google+ army knife
Link Wheels have been around for quite some time. It probably seems odd for anyone to do a post about something as old hat as link wheels when Google have just announced the next stage of social search, Search Plus your World. But there are some markets where the old ways still work. This post is a comprehensive overview of link wheels for anyone who wants to know more and the different variations of how they can be implemented, improved upon or simply bought.
The world of online marketing changes at a crazy speed. Every month brings another thousand blog posts on new strategies you need to consider, changes to Google that may wipe out your business or an SEO prophet claiming they know what you need to be doing right now. 2011 was no different. In fact, it may have been one of the craziest years for those working in online marketing. So just what happened in 2011 and how should it affect your strategy next year? What follows is my own brain dump on this subject with links to some of the most important posts from 2011 (in my opinion) and how they may affect your business in 2012.
If I could tell you one secret from my SEO ventures so far, it’s half the nice, glossy, outreach, super advanced link building shit that people write about is not what gets sites to number one in Google. Plus most of the people churning out these posts are not implementing half the stuff they talk about, because it take’s way too f**king long and whilst you are trying to buy influencers dinners, take them out for a nice meal, buy them something expensive and paint their house for free in return for a link, your competitors got 1000 profile links for $200 and are kicking your ASS in the SERPs. Not only that, they are doing it for a lot less. They don’t care Google will come along and pan all their client rankings, a low cost outsource model and an investment in aggressive outbound sales means they will just churn through sites burning clients as they go. How can you make sure your link building skills are worth paying for?
WordPress is growing extremely fast, it’s running on 14.7% of the top million websites in the world and 22 out of every 100 new active domains in the US are running WordPress (get all the stats on WordPress here). One of the great advantages of WordPress for SEO is all the awesome plugins that are released for it. This is the first of 3 WordPress Plugins, that if used correctly, will give you super powers …. I kid you not.
One of the really interesting features of Google brand pages is the introduction of Google Direct Connect allowing you to jump straight to a Google brand page:
For anyone has been involved in international SEO the issue of cross domain duplicate content is quite a big one. Well now Google have introduced a new alert in Google Webmaster tools to alert you when they don’t show a URL because it has been duplicated elsewhere. At the moment a webmaster can resolve some of these issues using a cross domain canonical-tag or by simply 301 redirecting a page. But you may never know about half the traffic being lost due to this issue. The main causes Google give for a cross-domain URL selection (when they choose another URL over yours) are:
There were a couple of interesting posts on Facebook comments this morning that are worth taking note of. It appears as if Google are now indexing Facebook comments even though they are behind Jscript. The full story is available here at Labnol.org. If you visit that post and look at the Facebook comments, you can see Google has already indexed some of them: