Buying High PR Sites to Get Some Link Juice

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I LOVE linking, I know that may sound pretty sad but hey, that’s just the way I roll. Don’t get me wrong, I love all aspects of SEO and Online Marketing in general (well affiliate and niche) but link building does make the biggest difference. Plus their is a never ending learning curve. I spend a pretty sad amount of time investigating different link strategies and it can get pretty addictive. Plus you can go through a lot of sites as Google slaps the s**t out of me.

One way to keep tabs on what is going on in the linking world is to monitor different keywords. In Ireland I noticed storming to the top spot for “car insurance” so I decided to take a look at their link strategy. It’s really good. I am especially interested in the links they have from PR 5 sites like the following:


This site has one very weird page up with the content making little sense as it’s trying to weave together unrelated content so it can link to sites that have paid to be on that page.

What’s interesting is that site has a PR 5 with a lot of really good links from governmental sites and others along those lines. That’s because if we jump back in our waaaay back machine the site used to look like


Buying over high PR sites and using them in a link network is a good way to get some authoritative links. There used to be a good business in buying old sites, doing them up for a different markets and flipping them pretty quickly. Apparently this isn’t possible anymore with Google taking note of a whois change and also content. I am not sure if this is entirely true.

Certainly this brings one thing into light and something I have proved with a lot of sites. The emphasis places on themed links can be a little misguided. I am sure it helps a little but I have ranked sites for good keywords using nothing but spammy links from unrelated sites (lots of them social sites). Using as a further example, these PR 5 links from bought over sites have rocketed them up the SERPs, the content on those sites is not related to insurance. It’s simply a lot of garbage content sown together so paid links could be tossed in.

This is an area that interests me and I have been messing about with signing up to a few services that will ping you when domains are going to expire, although I am not going to put on my Domainer suit just yet.

This was a really really ranty post … cool

About Kieran Flanagan

Online Marketer who implements both inbound and paid strategies to help companies grow internationally. Lover of content marketing, SEO, analytics, CRO and strategy. A highly motivated marketing geek high on data crack.

  • They are completely taking the piss and deserve a slap:

  • Hi Kieran

    I’ve purchased a couple of domains in my time and some of them did have a past. Although there backlinks didnt carry through on google webmasters, I do believe it carried some weight and made it easier to rerank the site. I can’t offer any real pointers but in my experience it was much easier to rank, maybe it was the avoidance of the sandbox.

  • Thanks for dropping by Leo. I am interested where you may of picked up the sites. Did you use sitepoint ? or another service.

  • Art

    How much dies a PR5 site cost to buy? Where can I find that out?

  • In the good old days people have been exchanging links. Today it’s buying links. I wonder what is next? Blackmailing people into getting inbound links? 🙂

  • It’s an old trick that still works tho I wouldn’t recommend doing it for a client!

    If you signed up to services like you’ll see that there’s plenty of competition and most domains with value go into auction. Different strategies to get such domains:
    – scrape directory websites (even DMOZ has websites listed that are down) and ping them yourself
    – contact pr5 website owners that didn’t update since ’97

    The difficult part would be to put a number on the value of the domain since it can lose it’s rankings pretty quick. There are enough ways to get a domain to pr5 or even 6 and still you get no decent rankings.

  • Hey Pieter

    Thanks for that info. I have never seen before.

    Yeah, buying over sites isn’t the strategy it used to be. Google does have checks in place to determine if content has been altered. But it does seem to work pretty well if you can alter the content in a manner that doesn’t stand out too well i.e. keep structure, internal link (anchor text) etc and just gradually alter the content.

    Look forward to speaking more.

  • Raj

    Thanks for the information mate.

  • . I LOVE linking, I know that may sound pretty sad but hey, that's just the way I roll. Don't get me wrong, I love all aspects of SEO and …