As digital marketing strategies evolve and begin to include more and more vehicles i.e. PPC, SEO, Remarketing, Social etc we need to get a full understanding of just how important each vehicle is in the consumer buying cycle. Up until now we have rolled out campaigns, analysed (mostly using Google analytics) and then modified based on our findings. However, Google analytics has always reported on, and gave credit to, the vehicle that generated the conversion (last click), but what about the other vehicles and the roll they played leading up to sale.
Google continues to roll out new features contained in its latest addition of Google Analytics. To help users understand their page load time better, they have introduced a new “Performance” tab. This gives a far better overview of page load time, rather than a skewed view you may get from looking at Average Load Time.
Not content with sending everyone’s traffic running for the hills with the Google Panda series of updates, Google has been making some changes to the way your traffic is reported. Here is a quick overview of 3 Google Analytic changes that will effect your traffic and delight with you some great data.
Web Analytics is a vital part of my everyday work, in fact, it’s the driver behind most decisions I make. For the most part, I use Google Analytics for all the sites I manage (Omniture is used along with GA in some cases). Most people who spend a lot of time working in Web Analytics will back me up, when I say there can be a lot of anomalies in the data presented. The following are just 3 examples from Google Analytics. These have come up in conversation with clients and other people in the industry over the past week, so I thought, why not stick them in a post.
A personal site I started working on in June (along with my partner in crime – my little brother) is starting to gather a little bit of traffic (8k a month). Usually when working on a new site, we get some heavy hitting keywords, do some siloing and get a lot of content on the go (unique and quality is key). If the site has potential, it’s worth building out a little more. With it being a market both of us are interested in, I am in the process of writing a functional brief to get a whole new design and some key features developed.
Google Analytics (the best free tool in the world) just got even better (if that is possible) with the addition of a number of new functions. When providing SEO Services it’s imperative you understand stats. It’s not just about bringing traffic to a site, it’s about bringing the right traffic. Here are some reasons you need to bury the head in some Google Analytics books (the tool just keeps improving).
Google Analytics is without doubt one of the sexiest tools on the planet. Of course I know how sad that sounds and would you believe I left the world of I.T because I didn’t feel geeky enough. Still, when you have access to this much data, it really does give you great insights into the sort of traffic your website is getting. The following are 5 filters / hacks / reports that I have found really useful, so maybe you will too ….