Category Archives: Google Analytics

Track SubDomains Part 2 :: Google Analytics :: link(), linkByPost()

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In my last post strategically called sub domain tracking part 1, I went through some pointers to go through when setting up Google Analytics across sub domains. This is really just a follow up post to mention the remaining aspects around sub domain tracking and tracking between domains. Analytics is key if you are to implement a solid SEO strategy.
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Google Analytics SubDomains Tracking Part One

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So I have recently been setting up a rather large implementation of Google Analytics as part of a holistic SEO strategy and had the joy of doing this over a site with a large number of sub domains. There are a number of things to keep in mind when implementing Google Analytics tracking for sub domains:
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Track paid keywords :: Google Analytics :: Custom Filters

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By default Google Analytics will show you the keyword associated with your PPC ad for users who clicked on that ad to arrive at your site. So for example if you have an ad running against the keyword “mens suits” and someone type in “mens+large+suits” to trigger that ad, in Google Analytics this would be marked against the keywords “mens suits”.
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Google Analytics – Advanced Filter to track clicks from images

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Google image search is a great way of driving traffic to your website. But Google does not treat this as a different medium so you cannot view traffic coming from images.google.
But you can add an advanced filter to track users who arrive at your site via image search. This also allows you to track what keywords were used to find that image.

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