This is a follow up to part 1 and part 2 of the series on keyword research. It deals with one of my favorite categories to work with, large publishing sites, those with editors who produce content every day. I have compiled a number of tips below to help your keyword strategy for these sites.
Category Archives: Keyword Research
Keyword Research – How to Win Friends and Influence People (Your Boss)
Keyword Research – How to Win Friends and Influence People (Global Marketing)
The ability to do proper keyword research and extract market intelligence is the foundation on which, an SEO consultants skill set is often built. SEO keyword research is not just about throwing high volume keywords into a list and then using these in an SEO campaign, it’s about knowing your market, your audience, your capabilities to compete, your product trends and your global prospects. Keyword research can ensure you make a big impact on the numerous HiPPO’s you will come into contact with during a prosperous life as an SEO :). The following is part one of a 4 part post that will focus on:
SEO Keyword Research – User Intent and the Opportunities
The Google Keyword Tool has recently been updated and there has been a lot of uproar about the new data it produces. There are a lot of people who say the update has rendered it worthless and a lot of forum posts on the subject, this one from the warrior forum. For me personally, the data provided by the old tool was often way off. I haven’t seen a massive change in the new tool data. Maybe it’s just because of the markets I work in. But reading these got me in the mood for writing a post on keyword/market research. For me, one of the most interesting parts of working online.
3 Quick Steps to Target High Converting Keywords
A successful SEO strategy is built on keywords. Get this wrong and your website will lie stranded in the outer regions of Google with little or no chance of making a decent income. But get it right and you can dominate the first page of the search engines for high converting keywords. You just need a simply process to isolate good keywords, integrate them into your site and build some good links.
