In part one of this keyword research post we dealt with the happy guys over at Global Marketing. The following is a short post on how keyword data/intelligence can produce a few points to keep your boss happy.
The ability to do proper keyword research and extract market intelligence is the foundation on which, an SEO consultants skill set is often built. SEO keyword research is not just about throwing high volume keywords into a list and then using these in an SEO campaign, it’s about knowing your market, your audience, your capabilities to compete, your product trends and your global prospects. Keyword research can ensure you make a big impact on the numerous HiPPO’s you will come into contact with during a prosperous life as an SEO :). The following is part one of a 4 part post that will focus on:
The Google Keyword Tool has recently been updated and there has been a lot of uproar about the new data it produces. There are a lot of people who say the update has rendered it worthless and a lot of forum posts on the subject, this one from the warrior forum. For me personally, the data provided by the old tool was often way off. I haven’t seen a massive change in the new tool data. Maybe it’s just because of the markets I work in. But reading these got me in the mood for writing a post on keyword/market research. For me, one of the most interesting parts of working online.
A successful SEO strategy is built on keywords. Get this wrong and your website will lie stranded in the outer regions of Google with little or no chance of making a decent income. But get it right and you can dominate the first page of the search engines for high converting keywords. You just need a simply process to isolate good keywords, integrate them into your site and build some good links.
One of the most important parts of an SEO strategy is proper competitor research. This is where a lot of search engine optimisation strategies go wrong.
The key to any successful website is built on good market research. I would argue that most web businesses fail because they haven’t properly researched their market or competitors.