You got to feel for the average webmaster these days, ranking on Google is a big deal and a big industry, it leads to a host of mal practices that can destroy websites and probably a large portion of their business. Take this hotel (hotel-jagdhof.at):
Google is really starting to address some of the most common problems an SEO can face. The canonical tag was a massive help for webmasters who encountered duplicate content issues. It allowed a user to tag one URL as the master using rel=”canonical” href=”masterurl.html” and tag all duplicate versions of that page. This would help with PR leakage where multiple versions of the page could attract links, plus distributing your equity across a number of pages instead of just being conserved by one. For those on WordPress, Yoasts WordPress SEO plugin can do this automatically.
My list of blog posts to write has grown and the list of blog posts set live has diminished. This is set to continue for the rest of 2011 as I am busily working away on some of my own projects. I did just want to pop up and shout that Google’s SERPs are really starting to change, and change for the better. I spotted a cool listing from SEOMoz today with both the video embed and Google Authorship tag working in tandem to make an eye catching listing:
One of the more interesting articles from the world of search this week was this carried by the Wall Street Journal covering how HubPages have loosened the Google Panda Death Grip. In that article the HubPage CEO claims he saw improvement in the rank of his articles on HubPages once moved onto a sub domain. This was first brought to my attention by David Harry who runs the SEO Dojo and Reliable SEO:
One of the most important aspects of search marketing is keyword selection. Identifying the right keywords for your client is a pivotal task in the life cycle of an SEO project. Selecting the right keywords could be the difference between a happy client and glowing metrics or a frustrated client looking to move his cash elsewhere. Great keyword selection is about funnel placement, user intent, content mapping, competitive analysis and overall goals of a project. For me keyword selection is not given the respect it deserves. A lot of SEO practitioners simply choose those with the highest volume and then quickly move to acquisition of links.
If someone asked what my biggest weakness is at the moment, it’s my ability to read a book from start to finish. It’s not that I am lazy or cannot read, the problem is I don’t have time and have a nasty habit of starting multiple books at once. I decided this year to read one book at a time (recommended) and take some time away from the laptop to do this (again recommended).
For most of us who work in online marketing, the question of where to spend our time is something we ponder on a daily, weekly, monthly basis. Ross Hudgens recently wrote a post on why being busy is not good thing to be in which he gives an interesting view point on how to approach that enormous To Do list staring you in the face (as I write this, my Basecamp is giving me dirty looks). Since I started in SEO I have always tried to spend time working on my own projects, this has and hasn’t worked. The following are some highlights from my experiences in client work vs your own projects (this will vary greatly/wildly/massively between people).