At this stage the majority of us have a good understanding of Google+ brand pages and the advantages they could have. Many of the initial benefits are were pretty much expected aside a few cool new features like circles and of course the Hangouts. At this early stage we are still learning and discovering how best to use this new platform and incorporate it into our overall inbound marketing strategy. However, as more and more examples of creative pages surface, as marketers, it’s time to get our G+ thinking hats on and ensure we are doing all we can with even the basics that these pages offer.
Social media analytics is a big deal and companies like Google seem to be working towards an all encompassing solution. Back in June 3rd 2011, Google bought PostRank. PostRank helps track social engagement with your content in real time. This week Google has snapped up SocialGrapple, which is another social media analytics tool, focused on twitter. With Google also integrating +1 metrics into Google Analytics, you can expect to see a lot more from them in this space.
Do you ever get to the end of a day and feel exhausted only to realize instead accomplishing one complete task, you have actually spent most of your time consuming micro bits of junk.
Continue reading We are living in an age of distraction and noise
The growth of social media has dramatically increased the amount of places users can now get their information from. It has also increased the amount of content on offer. The barrier to getting online and creating your own content has never been so low with free blogging platforms and social sites like squidoo, hubpages turning everyone into their own mini publisher. It also means keeping an eye on your market and competition is pretty time consuming. But what if you could use social media to your own advantage and turn it into your own private eye, get other people to send you what’s going on in your market and then crush your competition with it …
Continue reading Turn Social Media into your own competitive spy :: Social Media Monitoring :: social alerts,twitter feed
So although we already know this is leading into a sales pitch, it’s still worth checking out Jeff Walkers free Product Launch Formula. This guy is credited with a lot of the biggest IM product launches over the past couple of years a genius at online marketing. I try to stay clear of big IM product launches at the moment as I find them a distraction to getting real work done. But every once in a while a piece of free content is worth checking out so here it is …