Google & Bing talked about their love of social and the impact on SERP’s in a recent post with Dany Sullivan of Search Engine Land. This was then written about on SEOMoz. All of this was just an evolution or confirmation of how Google used social to influence their QDF results. Does it really have an impact on your strategy ?
When I first began working in SEO, I decided to read everything. On top of the normal working hours for an SEO, I added 20 to 25 extra hours to read and apply what i read. Within 3 months of working in SEO, I had my own affiliate site up and collecting a lot of traffic. After 6 months of constantly reading SEO, I started to feel there was a lot of noise out there. After my first year, I realised there are lots of people writing great content on SEO, but who didn’t seem to back any of it up with real world examples. Ever since then most of the extra hours I put in are balanced towards testing, rather than listening to what people think may be happening.