Facebook Comments to Continue Driving the Conversation Away from Your Site

by on February 1, 2011

This is just a quick post due to severe lack of time, I will return to my keyword research series in my next post. Techcrunch just covered a story on the evolution of Facebook’s commenting system, which looks to spell big trouble for companies like Disquis (something I use on my sites).

Get Rid of Spam

The great thing about Facebooks Comments is it will help to battle spam. Blog commenting is still used as a hard working link building tactic, even though Google already warned these links may cause issues for sites in the future, most blogs automatically have nofollow links on all comments and most sites are setup to moderate comments, never the less, I still receive comments like:

Scottsdale fashion square….

Fashion journalism. Fashion. Paris fashion. Fashion games. Fashion island….”

on my wordpress sites. Facebook comments will ensure people need to put a face to the comment (or else you need to go setup a lot of fake accounts, which is done a lot – see below).

User Generated Content Locked behind Facebook

One of the more interesting parts of this will be all that user generated content will be locked away behind Facebooks firewall and not accessible to Google. Conversations generated by peoples blogs posts will not be found on their blog, it will all filter back to Facebook. Blogs that create lots of content are just becoming plugins to push content out social media avenues to generate conversation around your content. If you write a brilliant piece with hundreds of comments, Google won’t see any of this, although it is starting to measure Twitter and Likes.

Is that Bad

On page user generated content has always been seen as good to have in terms of helping your SEO efforts. In terms of comments, you could debate that point. Michael Grey made some good arguments in terms of turning blog comments off. None of these were related to SEO (hoarding PR etc), but more to do with moderation, which is still going to be required with Facebook for example, lots of comments like this appearing on CNN for a story regarding a suicide:

It’s definitely something I am looking forward to trying out (against Disquis) and if Google are going to continue with their push for social metrics, it will be interesting to see if they can get access to this sort of data in the future.

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