How SEO can really F**K up your Site – real black hat stuff

You got to feel for the average webmaster these days, ranking on Google is a big deal and a big industry, it leads to a host of mal practices that can destroy websites and probably a large portion of their business. Take this hotel (

They are probably blissfully unaware Google is indexing their site as follows:

The hotel look as if they are just selling knockoffs. Not a great way to make the big Google god happy. Clicking on any of those links brings you through to the correct hotel page:


Using the really handy Firefox User Agent plugin (you could also just check the Google cache of the page), reveals the sorry state of this site:

Every page has been hijacked:

Every page links to each other with specific keywords. But they also link to other hijacked sites, for example this site for alternatives to animal testing (good cause): has the exact same issue:

The number of sites compromised to sell counterfeit goods in this example goes on, someone has been busy. Google actually stepped up their help for Webmasters against spam tactics, I would say there must be quite a few notifications for the webmasters of the sites involved in this network.

About Kieran Flanagan

Online Marketer who implements both inbound and paid strategies to help companies grow internationally. Lover of content marketing, SEO, analytics, CRO and strategy. A highly motivated marketing geek high on data crack.