How to ensure your SEO Strategy Fails like a Champion

by on July 26, 2009

There are some quick and easy steps you can implement to ensure an SEO strategy fails right from the outset. Luckily most people employ these steps so if you are doing any or all of these, you are in good company … hurrah !!!


1) Totally F*CK up your Keyword Strategy by being a greedy PIG

Most people do keyword research in the following way:

- My site is related to market X
- Oh here is a keyword with 200,000 searches per month about market X
- I am going to optimise my site for market X

Guess what, you are going to fail miserably and spend most of your time on forums bitching and moaning about it.

There are 3 rules you need to follow when doing keyword research. You need to:

1) Find the RIGHT keywords for your market
2) Find keywords with some COMMERCIAL value
3) Identify what COMPETITION is there for your keyword

Point 3 is where a lot of people go wrong. If you cannot do competitive analysis, employ someone who can, this will save you a WHOLE LOT of money.

2) Design your whole site in Flash

You are obviously some arty design loving gimp. If you have designed your whole site in flash, then please stop reading now.

3) Pay no attention to your internal link strategy

This has to be one of the most overlooked parts of a good SEO strategy. Your internal links play a huge part in terms of your overall ranking. What’s better is the more content you get indexed in Google, the more you can leverage those internal links plus having great content is the best SEO strategy of them all !!!

Do a Google search for “optimise internal links” … hold on … wait … you won’t find that much content on it (that’s good). Most people talk about keyword research or link building not internal links. Seeing I am such a nice guy, you can check out the following:

a) Internal Link posts from Seobook.com

http://www.google.co.uk/search?hl=en&q=site%3Aseobook.com+%22internal+links%22&btnG=Search&meta=

b) Internal Link posts from Seomoz.org

http://www.google.co.uk/search?hl=en&q=allintitle%3A%22Internal+Linking%22+site%3Aseomoz.org&btnG=Search&meta=

4) Concentrate on PR sculpting using the nofollow tag

Ha, I just put this in so I am current and “on the ball”. If you don’t know what I am talking about, you can check out NoFollow Tags, what to do now

5) Be a Link Tramp

If your link strategy involves the following:

- Identify sites linking to your competitors
- Beg them for a link
- Repeat

Then you are pretty much screwed. The old link exchange routine is pretty redundant and most of these emails are confined to the SPAM folder. Today’s linking is really about good old fashioned PR And Relationship marketing.

6) Moonlight as an Social Media Guru

Everyone is a social media guru now. If you have 10 friends on facebook, tweeted what you had for breakfeast and talk repetitively about a cool viral, pat yourself on the back, you are in demand.

It seem’s no business can be without a social media strategy and they are itching to get onto every web2.0 site to share their brand. What they will soon realize is most people are on these sites talking rubbish to their network and have little time to be friends with a site all about “carpet cleaning”. Plus if your site has 100 facebook friends, what does that really mean ? Pay a student to go down to a local store and hand out some leaflets, you will get more exposure.

Ok, that was a little over the top. The point being, social media works for some markets and not for others. Don’t let it distract you from building a long term SEO strategy. If you are trying to do all things at once, you are usually going to fail.

Anything else I should add ?. Am I completely wrong on some of these points ?, if so please add your own.

Oh and of course, I love social media so please RETWEET THIS LEGENDARY POST

P.S I go the above twitter tip at Social Media Guerilla. Check out this blog.

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  • http://www.joomlacreative.com Ed

    nice list – especially point 6 :)

    you should add ignore producing valuable content of any kind as no. 2 – valuable content will naturally attract valuable links

  • http://www.searchbrat.com Kieran Flanagan

    Cheers Ed,

    I couldn’t agree more with you on that point. Great content is always the best “link strategy”. I just think most people would rather believe their is a secret formula to link building that doesn’t involve as much work !!

  • http://www.primaryposition.com David Quaid

    Not sure I totally agree with the no-flash rule – I hear what you are saying but we’ve recently seen Google become quite good at indexing flash content. I don’t think flash only – or worse, image + text-in-image only – sites work but I think Flash is getting a bit beat up – its like the rule is black-n-white, which it isn’t.

    I wouldn’t discourage flash at all, and I bet I could rank a flash only site over a text site – as I dont think text on-site helps towards ranking (in fact I can prove it) – so, my point is – there is nothing wrong with flash on websites at all – lets not end up with a blanket ban. Flash, per se, isn’t bad for SEO.

  • http://www.searchbrat.com Kieran Flanagan

    Hey David

    Thanks for stopping by and posting such great feedback. I would totally agree you could probably rank a flash site above a text, I know you guys and know you are good :)

    I know Google is expanding it’s indexing of flash sites. I do however still feels flash restricts you in terms copy + internal links.

    Maybe I was a little harsh flash !!!

    Thanks again

  • http://socialmediaguerilla.com Leo Saraceni

    Hey Kieran,

    Great list, specially #1. Competitive analysis online is one tough topic to address, because they all seem unique in their own way. For example: does Mashable have a competition? Is Techcrunch part of it? hard to define where they compete and where they dont.

    But hey, great content. And nice use of the RETWEET SNIPPET!

    Leo

  • http://www.raphaelpersonalinjurylawyers.com/ Toronto Injury Lawyers

    Very professional Write up …mate i want to know more about SERM can u help me

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