#1- Focus on high quality targets that can pass link juice.
A lot of the blog commenting/blog-finder programs and tools serve the limited purpose of find decent PageRank blogs or blog URLs to comment on.
What they DON”T tell you is that there are other people using this very same tool to find places to leave comments on for backlinks.
Why is this important?
OBLs and Link Juice go hand in hand with each other.
OBLS are OutBound Links, and the less outbound links on a page/url/site, the more link juice can be passed if you comment gets accepted. So if a site URL has a lot of comments on it already, the link juice that could possibly be attained by leaving comments lessens with each subsequently approved comment.
More comments = more outbounds links
Higher # of outbound links (OBLs) = less link juice that can be attained from that specific URL
And even if your comment did get accepted, it’s more likely than not than the links in comments are Nofollow-ed.
In my opinion, the best value for blog commenting is attained by leaving value-added comments on sites that are extremely relevant to your content. One thing I like to do is write a blog post, then after publishing it, see what sites are ranking well for that term and leave comments there if possible.
If the blog has comment-luv enabled you don’t even have to leave a backlink in your comments since it will pick up your latest blog post.
#2- Improving site interlinking and site architecture to increase link juice
As mentioned earlier link juice can be obtained form external links form other sites, but a lot of link juice is being wasted with poor site architecture and interlinking set ups.
Link juice for your site can be obtained Internally!
Some inter-linking practices you should implement on your sites to increase link juice:
Footer links to main site URL using main Keyword(s) as anchor text
Blog pages should link to main site URL using main Keyword(s) as anchor text
Categories should link to main site URL using main Keyword(s) as anchor text
Categories should link to/display all posts within a category
Blog posts or individual URLS within a category should link to the next post in a category and/or related posts
NOTE: Related Posts Plugins can link to related posts, but not every post will get picked up as related/relevant to another post, which is why site architecture needs to link to next and/or previous posts in a category. This practically guarantees that all your site URLS will get indexed and remain indexed.
Also, it helps to cross-link to other pages or posts on your site when it’s relevant and appropriate. Just make sure you use proper and consistent anchor text when doing do.
Summary – Focus on link juice and relevancy, not high Page Rank, when trying to get backlinks.
Link juice is acquired by backlinks from external sites with low outbound links (preferably DoFollow) and from within your site itself. However, even if you don’t get a Dofollow link, you will at least get some direct traffic if you leave good comments.
This is a guest post from guest blogger Daniel McGonagle
Daniel writes about link building at http://linkvanareviews.com
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