I am a big fan of Avinash Kaushik, if you don’t know who he is then really you need to check out this blog. He is a stats guru and a Google Analytics evangelist. Two of the latest books I bought on analytics was Web Analytics an Hour a day and Measuring Success with Google Analytics by Brian Clifton. Avinash has a new book out updated for Web2.0.
Recently he spoke at a GAAC conference and this post from clickTrue is really worth reading. The little snippet of his speech is worth 3 minutes of your time. A lot of social media gurus could learn a lot by reading his new book and reading how to actually measure all the “buzz” marketing that’s going on. His example of Twitter is really true. Who cares how many followers you have or how many tweets you send. All that really matters is how many times you get retweeted i.e. how big your share of the voice is.