Killing the metrics behind Twitter and Buzz Marketing

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I am a big fan of Avinash Kaushik, if you don’t know who he is then really you need to check out this blog. He is a stats guru and a Google Analytics evangelist. Two of the latest books I bought on analytics was Web Analytics an Hour a day and Measuring Success with Google Analytics by Brian Clifton. Avinash has a new book out updated for Web2.0.

Recently he spoke at a GAAC conference and this post from clickTrue is really worth reading. The little snippet of his speech is worth 3 minutes of your time. A lot of social media gurus could learn a lot by reading his new book and reading how to actually measure all the “buzz” marketing that’s going on. His example of Twitter is really true. Who cares how many followers you have or how many tweets you send. All that really matters is how many times you get retweeted i.e. how big your share of the voice is.

Enjoy …

About Kieran Flanagan

Online Marketer who implements both inbound and paid strategies to help companies grow internationally. Lover of content marketing, SEO, analytics, CRO and strategy. A highly motivated marketing geek high on data crack.

  • One could also measure the Twitter ROI in Google Analytics. It would answer the real question a marketer has:

    How many visitors do we get on the site from that Twitter effort / investment?

    The next then is to use some smart tracking and see if those visitors actually buy, subscribe (think Analytics Goals here) on the site – or are just … trespassers! 🙂

  • Couldn’t agree more Ivan. There are custom reports where by you can section of twitter traffic and see how it behaves on your site. This is a great way to look at different medium types in isolation.
    Thanks for stopping by ….