Link Building Tips to Put Your Strategy on Steroids #LinkBuilding

by on May 28, 2011

To celebrate my shinny new looking site (more on that in another post), I am going to write a blog post on link building. Let’s face it, there are literally a zillion posts dedicated to link building each day, so it’s hard not to get distracted by it all. Think I am lying, well check out this amazing post on 79  Link Building Resources for 2011 and bookmark it. I didn’t make the list, but one of my guest posts was chosen as a top post from the Ontolo blog, so in reality, I did make it, hurrah.

The following are a couple of steps you can put into practice that may help your link building journey. These are really for those people who don’t have uber cash to run against a complex quality strategy, as in, they are for the most part, quick and a little dirty !!

4 Pillars of Dirty Link Building

How to Get more Links from Guest Blogging

 

1. Guest Blogging on Steroids

Guest blogging is usually time consuming and there are different levels of  Guest blogging. If you are extremely particular about your brand and voice of brand, this may not be for you. But if you are looking to get a lot of guest posts for an industry where just good informational content will do, then you can speed it up a little:

a. Hire an experienced resource:

This can be tricky and you will no doubt have complications along the way. You can go down two roots when looking for someone to help run this tactic, either get someone with link building experience (with very good English) or look for a blogger who may be interested in making some extra money. Elance and Odesk are always good for finding a resource, but MyBlogGuest may be a nice option if looking for a blogger.

b. Provide Ready Made List or Commands

Again there are two options for this. You can provide your resource with a ready made list of link prospects for guest blog opportunities or supply them with a list of commands that will help them generate their own list:

i) Ready Made List

This is only really an option if you have a tool like Ontolo.com. If you are doing this manually, it defeats the purpose of trying to get more links with less work. Ontolo makes generating a link prospect list pretty quick:

Ontolo have an option to segment by “Guest Post” opportunities:

Ontolo Guest Blog Posts

Enter your advanced query to search on the required criteria:

Ontolo Tools - Advanced Query

Ontolo will generate you a list of prospects:

Ontolo List of Sites

If you are going to hand this off to someone, then I recommend sorting it the domain level. You can do this with Ontolo’s URL and Hostname counter:

Ontolo Tools - Hostname URL Sort

This will give you a list of domains for your resource to investigate and pull back all possible guest blog opportunities.

ii) Command List

If you don’t have access to Ontolo or similar tools, then you can supply them with a list of advanced search queries that are specifically targeted at pulling back guest blog opportunities.  You can get a good list of these in this post from SearchEngineLand.

c. Approve List

Until you start trusting any resource, it’s best to have a run through their list of opportunities

d. Send Requests

Ensure you have a charlie sheen winning email template for guest blog requests. This should include examples of previous guest blogs (be sure they are good).

d. Gather Content

Your resource should come back with a list of sites who said YES and also what type of content they want. This is where it helps to use a blogger as they could probably suggest article titles to your link prospect and agree on one. However, it shouldn’t be difficult for any competent resource to define what the guest blog is about.

e. Get Links

All you need to do now is go find your best writer on Textbroker, get your articles and have your resource send them to the link prospect.

Hey presto, lots of blog links with very little effort from you.

2. Two Tiered Links & Indexed

Most good link builders build links to their links (try saying that 50 times). I already touched on this in my post on building a link network and also in a guest post on Tiered Link building over on Wordstream, so you can find the first couple of steps on those posts. Something I didn’t mention is how important it is to get your second tier links indexed. These are usually lower quality and the indexation rate can be very poor. You have two solid options for getting more of these into the Google index:

i) Book Marking Demon will auto bookmark your content to 100′s of sites. It’s touted as the best on the market, but may be excessive if you are only attempting to get a couple of 100 links indexed at a time. Heavy duty users of this tool run 1000s of links through it on any given day.

ii) Linklicious

This is a lower cost option but still works pretty well.

Capturing your second tier links and running them through tools like the above is an easy step to get a little extra juice from your links. Always check the WarriorForum for reviews of these kind of products.

3. Get FB Shares / Twitter for Content

Ok, I have lost the plugin I was going to write. Glen from ViperChill had a neat little plugin that would show a piece of content once a user tweeted or shared it on Facebook, but I can no longer find it on his site. We know tweets and facebook shares are important in terms of ranking from this great SEOMoz post, so spending budget on quality content and sharing for free is a great way to get some quality social indicators. Link building budget should always be heavily focused on content :). Yes, those social indicators may be going to a page that you don’t necessarily want ranked, but that’s when you can use the canonical tag to point towards a more relevant page (WARNING: Very Grey Hat). Shout out to Tim from SEOWizz for the canonical tip.

 

 

 

 

4. Building Microsites for Links

Guess what, I am not giving this one away just yet. You may have to wait until a future video or workshop !!!

Related posts:

  1. How to Get Started with Your Link Building Campaign
  2. Link Building – Get Ideas and Produce Linkable Content
  3. How To Get Faster Results With Link Building
  4. Google Alerts & RSS Feeds for Link Building
  5. Keyword Research & Strategy – Working with Editors – Top Tips

Share

  • Oliver Brady

    Congrats on the new site Kieran.

  • http://www.searchbrat.com Kieran Flanagan

    Cheers Ollie, thanks for stopping by :)

  • searchbrat

    Cheers Ollie

  • searchbrat

    Cheers Ollie

  • Michael Wall

    Hello Kieran,

    Have you any experience or success with using MyGuestBlog?
    There's always a danger that the $3 articles on textbroker are just spun, and if you're using them for a client's link building then make sure they don't undermine the credibility of the client particularly in more technical markets. I've read some articles that are so poor that they make the company a laughing stock.

    Thought I had landed on the wrong site. Congrats on the new site.

  • searchbrat

    Hey Michael,

    My experience so far with MyGuestBlog has been mixed. It's good for finding some guest blog opportunities in technical markets or travel. But I don't feel the community is huge or extremely active (in terms of answering emails), so it does limit opportunities. 
    In terms of textbroker, it really depends on what type of content you are looking for. The articles on textbroker are not the $3 type if you go for the top level rating. They actually cost a lot more and there are a lot of good writers on there. You need to just be good at giving feedback and turning down content if it doesn't suit. Content is like everything in marketing, you get what you pay for :) If a client needs really great material, they will need to pay for it. Finding a blogger in that market who may be interested in making some money could always be a way to get this.

    Thanks

  • http://kaiserthesage.com Jason Acidre

    Pretty neat list Kieran, I especially liked your guest post campaign plan (have tried that one before and the strategy would really need an experienced writer).

    Regarding Twitter and Facebook outreach, offering sponsored tweets through sites like retweet.it and buysellads can also be a good idea. And if you're also able to produce content that's really worth sharing, Stumbleupon ads could be also a good place to market it.

  • searchbrat

    Hey Jason,

    Thanks for reading. Agreed on the retweet and Stumbleupon, good way to get a little extra juice out of your content. For the most part I am starting to put more and more budget just into Content production and promotion rather than large scale “hard” working link campaigns.

    On a site note, I really like your site. Just took a quick look and will def be adding to my feeder.

    Thanks

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