To celebrate my shinny new looking site (more on that in another post), I am going to write a blog post on link building. Let’s face it, there are literally a zillion posts dedicated to link building each day, so it’s hard not to get distracted by it all. Think I am lying, well check out this amazing post on 79 Link Building Resources for 2011 and bookmark it. I didn’t make the list, but one of my guest posts was chosen as a top post from the Ontolo blog, so in reality, I did make it, hurrah.
The following are a couple of steps you can put into practice that may help your link building journey. These are really for those people who don’t have uber cash to run against a complex quality strategy, as in, they are for the most part, quick and a little dirty !!
1. Guest Blogging on Steroids
Guest blogging is usually time consuming and there are different levels of Guest blogging. If you are extremely particular about your brand and voice of brand, this may not be for you. But if you are looking to get a lot of guest posts for an industry where just good informational content will do, then you can speed it up a little:
a. Hire an experienced resource:
This can be tricky and you will no doubt have complications along the way. You can go down two roots when looking for someone to help run this tactic, either get someone with link building experience (with very good English) or look for a blogger who may be interested in making some extra money. Elance and Odesk are always good for finding a resource, but MyBlogGuest may be a nice option if looking for a blogger.
b. Provide Ready Made List or Commands
Again there are two options for this. You can provide your resource with a ready made list of link prospects for guest blog opportunities or supply them with a list of commands that will help them generate their own list:
i) Ready Made List
This is only really an option if you have a tool like Ontolo.com. If you are doing this manually, it defeats the purpose of trying to get more links with less work. Ontolo makes generating a link prospect list pretty quick:
Ontolo have an option to segment by “Guest Post” opportunities:
Enter your advanced query to search on the required criteria:
Ontolo will generate you a list of prospects:
If you are going to hand this off to someone, then I recommend sorting it the domain level. You can do this with Ontolo’s URL and Hostname counter:
This will give you a list of domains for your resource to investigate and pull back all possible guest blog opportunities.
ii) Command List
If you don’t have access to Ontolo or similar tools, then you can supply them with a list of advanced search queries that are specifically targeted at pulling back guest blog opportunities. You can get a good list of these in this post from SearchEngineLand.
c. Approve List
Until you start trusting any resource, it’s best to have a run through their list of opportunities
d. Send Requests
Ensure you have a charlie sheen winning email template for guest blog requests. This should include examples of previous guest blogs (be sure they are good).
d. Gather Content
Your resource should come back with a list of sites who said YES and also what type of content they want. This is where it helps to use a blogger as they could probably suggest article titles to your link prospect and agree on one. However, it shouldn’t be difficult for any competent resource to define what the guest blog is about.
e. Get Links
All you need to do now is go find your best writer on Textbroker, get your articles and have your resource send them to the link prospect.
Hey presto, lots of blog links with very little effort from you.
Most good link builders build links to their links (try saying that 50 times). I already touched on this in my post on building a link network and also in a guest post on Tiered Link building over on Wordstream, so you can find the first couple of steps on those posts. Something I didn’t mention is how important it is to get your second tier links indexed. These are usually lower quality and the indexation rate can be very poor. You have two solid options for getting more of these into the Google index:
i) Book Marking Demon will auto bookmark your content to 100’s of sites. It’s touted as the best on the market, but may be excessive if you are only attempting to get a couple of 100 links indexed at a time. Heavy duty users of this tool run 1000s of links through it on any given day.
This is a lower cost option but still works pretty well.
Capturing your second tier links and running them through tools like the above is an easy step to get a little extra juice from your links. Always check the WarriorForum for reviews of these kind of products.
Ok, I have lost the plugin I was going to write. Glen from ViperChill had a neat little plugin that would show a piece of content once a user tweeted or shared it on Facebook, but I can no longer find it on his site. We know tweets and facebook shares are important in terms of ranking from this great SEOMoz post, so spending budget on quality content and sharing for free is a great way to get some quality social indicators. Link building budget should always be heavily focused on content :). Yes, those social indicators may be going to a page that you don’t necessarily want ranked, but that’s when you can use the canonical tag to point towards a more relevant page (WARNING: Very Grey Hat). Shout out to Tim from SEOWizz for the canonical tip.
4. Building Microsites for Links
Guess what, I am not giving this one away just yet. You may have to wait until a future video or workshop !!!