Link Musings and Not Having Much to Say

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Due to an extremely busy month, working on my linking strategies and wrestling with WordPress Thesis, I don’t have an update on Getting Those Darn Links Indexed yet. Well, that is not entirely true, some of the results lead me down an interesting avenue that has eaten up a lot of my time. I will have an update this week.
Here are some interesting musings from the last couple of days having my head buried in linking work:

1. I have noticed in some of the competitive markets I work in, a number of sites have risen dramatically in the SERPs with authoritative links. Now, this is obvious, I know. The interesting point is the % of anchor text links these sites have with the keyword or variations of the keyword. In one case, a site didn’t have the keyword in an back links or on the page that ranked for the keyword. It had some great links from high PR sites. A good linking strategy would target both anchor text links plus links from good sites. It just seems (maybe since Vince) that links from trusted sites are worth a lot more.

2. I read on a forum / blog (or just imagined it) a really nice tip for linking in certain markets. Provide testimonials for vendors in your market can often get you a link from a good page. Obviously this works both ways. If you have an authoritative page, it can be leveraged to get you a lot of testimonials.

3. SEO Agencies + Blog / Forum Commenting = retarded and embarrassing link campaigns. There is no doubt that blog + forum commenting is still a good way to obtain some links. But really, SEO agencies who provide this as part of their link building service need to evaluate how they approach this. I just read a post from Andy Beard that referenced this. I have seen the same thing and it really is dummy work. If this is part of an overall link building campaign (and in a lot of cases it should be), the agency should look to hire a blogger or forum member who is can add value to the conversation. Writing “Nice Post” and then linking to a client site should result in your company being immediately banned from using the word “Link Building Service”.

Ahh, I am sorry for the quality of this post ……

About Kieran Flanagan

Online Marketer who implements both inbound and paid strategies to help companies grow internationally. Lover of content marketing, SEO, analytics, CRO and strategy. A highly motivated marketing geek high on data crack.