Matt Cutts on Porn and SEO in One Hour

by on August 19, 2009

There is a great video available from Matt Cutts where he reviews a number of sites and answers questions for over an hour. Although Matt Cutts does get a hard time from some people in the SEO world, I think he always does a great job of detailing what good SEO is about. I also think his brain is a little melted from the amount of porn he has to deal with but that is another story. I have included the video at the bottom of this post for people what want to watch it. It’s one of the best overviews of SEO you will get. I have also taken the liberty to write out my notes for it. So enjoy !!!

iCarKits.com Review

I have said before on this blog that good usability = good SEO. A lot of this comes across in Matt’s reviews of these sites. iCarKits does a great job on making a first impression. You immediately know what they do, they put iPod kits in cars.
They have a really cool search function down the left hand side. It’s an iPod but the links can be clicked and a user can search for products this way. Matt highlighted it was nice to back up these sort of links with HTML links. Google can index javascript but it’s always good to provide multiple roots into that page.

What is the impression you get when you visit the site. They put iPod kits in cars. Usability remark, you don’t know the ipod is searchable. Provide multiple ways to get to a page. Really nice to back up searchable areas like this with html links. Google can index javascript and not just normal links. They can click certain links and index jscript behind this.

The product URLs are a little long. This is a common problem with Ecommerce sites. The product pages often have session/sort variables attached. This can make them more difficult to crawl and also more difficult to remember for your average user.

One great point Matt made was in the sites keyword strategy. They are optimised for “ipod car” but not for “ipod trip”, which has a lot of searches. I have talked many times on this blog about keyword strategy + competitive analysis being really important to the overall success of your site. Don’t forget your interior pages as well.

FazalFurniture Review

The main take away from this review is to not go crazy trying to optimise your copy. Keyword density is really a thing of the past. There are lots of people who advocate creating a themed page using lots of keyword variations to help with rank and this wouldn’t do any harm. But there is no point trying to stick your keyword into the copy dozens of times. It doesn’t help your rank and makes the copy unreadable.

Also it’s important to page close attention to the small details. For example, the “About Us” link doesn’t go anywhere.

SaveTheInternet.com Review

This blog has been hacked by our friends the spammers. It offers viagra in the blog section (may have been resolved since this video was done).

A simple command to check if your site is being used by spammers is: site:example.com “keyword”. Fill in keyword with a spammy word such as porn, casino, gambling. Better yet, sign up to Google Webmaster Tools. Google will often send you a message if they feel your site has been hacked.

Blogsense.biz Review

This was obviously the cream of the crop. What a great site :). It was basically a doorway page set up to spam.

ComfortFeetShop.com

Again, there were a lot of notes around usability and the old phrase “Keep it simple stupid”. The home page had a number of products listed by image and text. But the text wasn’t clickable. Matt recommended spending a couple of bucks and pay an average user to go through your site. This process will give you some great insights into possible issues with your conversion process.

As with the first review, this site also has long dynamic URLs for their product pages. Matt made a great point in that you shouldn’t have to fight with your CMS in this day and age. It should work for you. If the CMS hasn’t thought about search, there are probably better options on the market.

IMPORTANT: REALLY INTERESTING BIT COMING UP – NoFollow Tag

Matt gave some feedback on the nofollow tag. He recommended not to use it in internal links, rather get the structure of your site right. Google deem pages close to the home page (in terms of clicks) more relevant to pages that are a number of clicks down. It’s important to note, it doesn’t matter how far a page is down in the directory structure, only how many clicks it is from the home page.

He did say, the only time to consider using the nofollow tag is on something like a login page. This was interesting, if you are up to speed on the nofollow tag, Google previously said the PR now just disappears, What do do with your nofollow tags now. If you let PR go to your login page, then how are you saving PR. The only advantage I can think of is to ensure Google doesn’t crawl irrelevant pages.


Closebys.com Review

Again all about usability. It’s hard to decipher what this site is about. You have about two seconds to sell your site to a user before they will leave. Make sure they get the point.

SLIGHTLY IMPORTANT BIT – Internal Link Structure

There were some good points about a sites internal link structure. You need to ensure it’s consistent and that your pagerank is not getting split out two different pages i.e. / and index.php

Google does a good job in identifying these issues and giving the right page all the link juice but on occasion, it can end up splitting the link juice between pages.

To resolve this you can do the following:

1. httaccess for index.html/php

RewriteCond %{THE_REQUEST} ^.*\/index\.html
RewriteRule ^(.*) index\.html$ http://
www.domain.com [R=301,L]

2. You can use the Canonical Tag

Check out the video here

YouTube Preview Image

If you think people would find this information from Matt then please RETWEET

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Related posts:

  1. Eric Enge Interviews Matt Cutts and CEMPER with a Link Survey
  2. Rel=Nofollow PR just evaporates :: SEO News
  3. What to do with your NoFollow Tags now
  4. Canonical Tag – A Solution to Duplicate Content
  5. Google’s Vince Algorithm explained by Matt

Share

  • http://www.metfabtech.com Metfab

    Great share..

  • http://www.leofogarty.com Leo Fogarty

    Its always good to get it from the horses mouth and if its how google views your site, theres none better than Matt Cutts. It’s funny I now think Matt Cutts looks funny with hair.

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