Traditional SEO vs Inbound Marketing – How to Scale your Business Fast

February 7, 2012

The growth of inbound marketing and recent Google changes have lead to a lot of changes for SEO over the past year. When people like Rand Fishkin start to use the word “inbound marketing” over “SEO” when describing their work, it does seem like the role of SEO is rapidly changing. The expectations of what a traditional […]

Google + What you Need to Know and 25 Inbound Marketing Experts to Circle

January 23, 2012

Google+ is increasingly becoming a social network that brands need to take notice off. Google look to be putting all their eggs into the Google+ basket and are playing to win. From aggressively rolling out new features to making Google+ part of their other properties, it seems the new kid on the block is here […]

Link Wheels – The Complete Guide to Creating a Killer Link Wheel

January 12, 2012

Link Wheels have been around for quite some time. It probably seems odd for anyone to do a post about something as old hat as link wheels when Google have just announced the next stage of social search, Search Plus your World. But there are some markets where the old ways still work. This post […]

What Should an SEO and Inbound Marketing Strategy Consist of in 2012

January 2, 2012

The world of online marketing changes at a crazy speed. Every month brings another thousand blog posts on new strategies you need to consider, changes to Google that may wipe out your business or an SEO prophet claiming they know what you need to be doing right now. 2011 was no different. In fact, it […]

Google+ Brand Pages – Are We Using Them Correctly?

December 11, 2011
Thumbnail image for Google+ Brand Pages – Are We Using Them Correctly? Google+ Content

At this stage the majority of us have a good understanding of Google+ brand pages and the advantages they could have. Many of the initial benefits are were pretty much expected aside a few cool new features like circles and of course the Hangouts. At this early stage we are still learning and discovering how best to […]

3 Advanced WordPress Plugins for SEO Super Powers – (Power 2: Link Building)

November 22, 2011

If I could tell you one secret from my SEO ventures so far, it’s half the nice, glossy, outreach, super advanced link building shit that people write about is not what gets sites to number one in Google. Plus most of the people churning out these posts are not implementing half the stuff they talk […]

3 Advanced WordPress Plugins for SEO Super Powers – (Power 1: Content)

November 16, 2011

WordPress is growing extremely fast, it’s running on 14.7% of the top million websites in the world and 22 out of every 100 new active domains in the US are running WordPress (get all the stats on WordPress here). One of the great advantages of WordPress for SEO is all the awesome plugins that are released for […]

Will Google Direct Connect for Brand Pages harm Review Sites?

November 13, 2011

One of the really interesting features of Google brand pages is the introduction of Google Direct Connect allowing you to jump straight to a Google brand page: So typing +<Brand> straight into Google now bypasses search altogether and sends you directly to that Google+ brand page: Once you have landed on the Google+ brand page via […]

How to Use Google+ Brand Pages and What Advantages Could they Have?

November 10, 2011

Have you heard Google + brand pages are finally here? Are you looking for a complete guide to what you can do with Google + brand pages. Well here at Searchbrat, we give you an overview of the Google + brand pages, including setting one up for your company and how you could use it. Google […]

Google Freshness Algorithm Update – A Round up from the Web

November 7, 2011
Google Freshness Algorithm- SERP

Google made another major change to their algorithm last week that was set to effect 35% of web searches. This is an expansion of the QDF algorithm first discussed by Google in 2007. It will predominately affect 3 kinds of searches: Recent Events or Hot Topics: For example, this Google update is a hot topic and you […]