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Is Content King Again for your SEO Strategy ?

October 19, 2011

Content is king again and there is an endless supply of great reasons why content is the life blood of any successful SEO campaign. Why content is king for SEO appears straight forward, great content will keep you free from panda’s clutches, it helps earn you social kudos that may influence ranking and it’s a great way [...]

4 tools to help measure your Social Media Efforts : Social Media Analytics

October 15, 2011

Social media analytics is a big deal and companies like Google seem to be working towards an all encompassing solution. Back in June 3rd 2011, Google bought PostRank. PostRank helps track social engagement with your content in real time. This week Google has snapped up SocialGrapple, which is another social media analytics tool, focused on [...]

How to be SMART about creating SEO Goals for your Clients

October 12, 2011

One of the best ways to set yourself apart from other consultants, agencies working in the SEO industry is to sit down with your client and set measurable goals. Provide them with a map to those goals, in a way the can understand and then be transparent on how those goals can be achieved. This [...]

How Google Analytics Multi-Channel Funnels help to shape our Marketing

October 10, 2011
Travel Sources Used

As digital marketing strategies evolve and begin to include more and more vehicles i.e. PPC, SEO, Remarketing, Social etc we need to get a full understanding of just how important each vehicle is in the consumer buying cycle. Up until now we have rolled out campaigns, analysed (mostly using Google analytics) and then modified based on our [...]

Google Analytics Early Xmas Present – Real Time Analytics Now Live

October 7, 2011
Google Analytics Real Time Overview

I mentioned a couple of days ago Google were launching a beta version of real time analytics this week, well most people should have access to it this morning, and it’s kinda awesome. The core dashboard gives you a quick snapshot of activity on your site: You can take a look at what people are [...]

Reverse Engineer Spam to create some great Link Opportunities

October 6, 2011

Guess what, as awful as it sounds, profile, forum and even some blog commenting links still work. There are countless of services that automate these services. Hell, EasyBlogComments.com just sold for 65k over on Flippa, business is still good for these kind of links. The following is a quick way to reverse engineer some spam [...]

Google Trusted Stores – Fight Counterfeit Market or Just about Data

October 4, 2011
Thumbnail image for Google Trusted Stores – Fight Counterfeit Market or Just about Data Google Websites Selling Fakes

A recurring issue I see in some markets is the problem with sites that sell counterfeit sites appearing high in Google’s results: In the above example cheapsuprauk.org are selling fake supra shoes. It’s pretty easy to tell by just looking at the domain name as no site with “supra” in the domain are allowed to [...]

Google Analytics: Real Time Analytics and Enterprise Edition

October 3, 2011

Google have continued to roll out the changes, along with new performance tab announced to help companies better understand their website, they have now announced another feature a lot of people have been calling for over the past couple of years, real time analytics.  Google real time analytics is a huge step in the right direction [...]

How SEO can really F**K up your Site – real black hat stuff

October 2, 2011

You got to feel for the average webmaster these days, ranking on Google is a big deal and a big industry, it leads to a host of mal practices that can destroy websites and probably a large portion of their business. Take this hotel (hotel-jagdhof.at): They are probably blissfully unaware Google is indexing their site [...]

Google Analytics: New Performance Tab in Site Speed Analyitcs

October 2, 2011

Google continues to roll out new features contained in its latest addition of Google Analytics. To help users understand their page load time better, they have introduced a new “Performance” tab. This gives a far better overview of page load time, rather than a skewed view you may get from looking at Average Load Time. [...]

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