Tag Archives: Google Analytics Multi-Channel

How Google Analytics Multi-Channel Funnels help to shape our Marketing

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As digital marketing strategies evolve and begin to include more and more vehicles i.e. PPC, SEO, Remarketing, Social etc we need to get a full understanding of just how important each vehicle is in the consumer buying cycle. Up until now we have rolled out campaigns, analysed (mostly using Google analytics) and then modified based on our findings. However, Google analytics has always reported on, and gave credit to, the vehicle that generated the conversion (last click), but what about the other vehicles and the roll they played leading up to sale.

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