There is a lot of great discussion taking place at the moment around the term “inbound marketing” and what it entails. I have talked previously on inbound marketing vs traditional SEO and recently presented an inbound marketing case study in London based on results we had generated using these tactics. During the recent discussion on SEOMoz, Ian Lurie made a great comment (one that more people should of picked up on):
The growth of inbound marketing and recent Google changes have lead to a lot of changes for SEO over the past year. When people like Rand Fishkin start to use the word “inbound marketing” over “SEO” when describing their work, it does seem like the role of SEO is rapidly changing. The expectations of what a traditional SEO campaign should entail may also change. So just why is inbound marketing starting to become so popular within the SEO community?
Google+ is increasingly becoming a social network that brands need to take notice off. Google look to be putting all their eggs into the Google+ basket and are playing to win. From aggressively rolling out new features to making Google+ part of their other properties, it seems the new kid on the block is here to stay. What follows is a quick guide on Google+ and the different areas you should take notice off. Think of it as your Google+ army knife
The world of online marketing changes at a crazy speed. Every month brings another thousand blog posts on new strategies you need to consider, changes to Google that may wipe out your business or an SEO prophet claiming they know what you need to be doing right now. 2011 was no different. In fact, it may have been one of the craziest years for those working in online marketing. So just what happened in 2011 and how should it affect your strategy next year? What follows is my own brain dump on this subject with links to some of the most important posts from 2011 (in my opinion) and how they may affect your business in 2012.
If you have been hearing all this chatter about inbound marketing, you might be be thinking “I need to figure out what this is all about”. Well here are 5 inbound marketing resources that will get you up to speed in no time at all, simply block out a couple of days and get your inbound marketing game face on.