The Google Keyword Tool has recently been updated and there has been a lot of uproar about the new data it produces. There are a lot of people who say the update has rendered it worthless and a lot of forum posts on the subject, this one from the warrior forum. For me personally, the data provided by the old tool was often way off. I haven’t seen a massive change in the new tool data. Maybe it’s just because of the markets I work in. But reading these got me in the mood for writing a post on keyword/market research. For me, one of the most interesting parts of working online.