Tag Archives: keyword research

Keyword Research – How to Win Friends and Influence People (Global Marketing)

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The ability to do proper keyword research and extract market intelligence is the foundation on which, an SEO consultants skill set is often built. SEO keyword research is not just about throwing high volume keywords¬† into a list and then using these in an SEO campaign, it’s about knowing your market, your audience, your capabilities to compete, your product trends and your global prospects. Keyword research can ensure you make a big impact on the numerous HiPPO’s you will¬† come into contact with during a prosperous life as an SEO :). The following is part one of a 4 part post that will focus on:

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SEO Keyword Research – User Intent and the Opportunities

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The Google Keyword Tool has recently been updated and there has been a lot of uproar about the new data it produces. There are a lot of people who say the update has rendered it worthless and a lot of forum posts on the subject, this one from the warrior forum. For me personally, the data provided by the old tool was often way off. I haven’t seen a massive change in the new tool data. Maybe it’s just because of the markets I work in. But reading these got me in the mood for writing a post on keyword/market research. For me, one of the most interesting parts of working online.

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Keyword Research – Automating the Process

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Only a crazy person would try and do proper keyword research using just a manual approach. It’s vital you have the ability to use some automated keyword tools to get an overview of your target market in terms of keyword competitiveness and customer language. This information can be used along with your manual work to produce a complete list of keywords to target your market.
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