The ability to do proper keyword research and extract market intelligence is the foundation on which, an SEO consultants skill set is often built. SEO keyword research is not just about throwing high volume keywords into a list and then using these in an SEO campaign, it’s about knowing your market, your audience, your capabilities to compete, your product trends and your global prospects. Keyword research can ensure you make a big impact on the numerous HiPPO’s you will come into contact with during a prosperous life as an SEO :). The following is part one of a 4 part post that will focus on:
The Google Keyword Tool has recently been updated and there has been a lot of uproar about the new data it produces. There are a lot of people who say the update has rendered it worthless and a lot of forum posts on the subject, this one from the warrior forum. For me personally, the data provided by the old tool was often way off. I haven’t seen a massive change in the new tool data. Maybe it’s just because of the markets I work in. But reading these got me in the mood for writing a post on keyword/market research. For me, one of the most interesting parts of working online.
Google recently updated GWT with more data for top search queries. This lead to a lot of SEO consultants throwing themselves off a cliff, declaring, keyword rank no longer matters. Personalised search is now rendering these stats useless.
Continue reading Google’s Tops Search Query – Time to Panic
The key to any successful website is built on good market research. I would argue that most web businesses fail because they haven’t properly researched their market or competitors.
Continue reading Competitive Marketing Analysis :: Market Research :: Keyword Research
Doing PPC keyword research correctly is imperative to ensure your marketing strategy is not flushed down the toilet without delivering any return on your investment. It can also help with your SEO thinking.
Continue reading PPC Keyword Research Tools – Keyword Spy Tool
So you have just completed your keyword competitive analysis. You are now ready to finalize your most popular keywords. Those that will deliver on your website goals.
Continue reading Get your most popular keywords
Only a crazy person would try and do proper keyword research using just a manual approach. It’s vital you have the ability to use some automated keyword tools to get an overview of your target market in terms of keyword competitiveness and customer language. This information can be used along with your manual work to produce a complete list of keywords to target your market.
Continue reading Keyword Research – Automating the Process
The world of SEO may be changing with more importance being placed on social, links and user behavior but one thing that will remain constant is a good keyword strategy.
Continue reading Keywords Research and Discovery