Tag Archives: link building

Link Wheels – The Complete Guide to Creating a Killer Link Wheel

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Link Wheels have been around for quite some time. It probably seems odd for anyone to do a post about something as old hat as link wheels when Google have just announced the next stage of social search, Search Plus your World. But there are some markets where the old ways still work. This post is a comprehensive overview of link wheels for anyone who wants to know more and the different variations of how they can be implemented, improved upon or simply bought.

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What are my Link Builders Doing? Stay away from Snakes and Ladders

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Clients often don’t want to deal with or don’t understand what their SEO agency is doing when it comes to link building. Many of them will just ask how much will it take to achieve position X for these keywords. If you are working with a high flying agencies like Distilled, Branded3, then you are in the best of hands and will get a lot more guidance around your strategy. But for a huge portion of clients who cannot afford those rates, they often have to take a lot more chances and often get placed into a game of snakes and ladders.

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How to Get Started with Your Link Building Campaign

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My rate of blogging on searchbrat is ever decreasing. This is because I am in the process of writing out a functional brief for 3 of my sites (including this one) and trying to keep up with my daily search + analytics work. But the following blog post was inspired by an email I sent to someone looking for consultant work for link building. Their budget was quite small, so instead I gave them a couple of pointers on how they could start getting some links for themselves. The below is for a semi competitive keyword and is just to start getting some links to the site.

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Sometimes Google don’t get it right – Premier Inn Listing

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I was going to do a big post on the initial steps I go through to construct a link development strategy for a site but LinkResearchTools is misbehaving at the moment due to their new release (which is awesome), so instead I am going to do a much shorter post on an interesting listing and how establishing your competition can be difficult at times.

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Social SEO the Evolution – Fact and Fiction

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When I first began working in SEO, I decided to read everything. On top of the normal working hours for an SEO, I added 20 to 25 extra hours to read and apply what i read. Within 3 months of working in SEO, I had my own affiliate site up and collecting a lot of traffic. After 6 months of constantly reading SEO, I started to feel there was a lot of noise out there. After my first year, I realised there are lots of people writing great content on SEO, but who didn’t seem to back any of it up with real world examples. Ever since then most of the extra hours I put in are balanced towards testing, rather than listening to what people think may be happening.

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Link Building with Nudges from SEOMoz

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Good Friday session from SEOMoz on link building with nudges. It’s interesting how link building can blend into all marketing vehicles. What Rand is discussing here is good conversion practice and it’s great to see how that’s integrated into a good link building concept. I just got my copy of Nudge, now have to find time to read it.

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Building Links Through Adwords

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The following is a guest blog post:

Building links to your site. We all know this is the most time consuming part of a great SEO strategy. Emailing people all the time, spreading our links through twitter, and building up relationships with other site owners takes plenty of time. And while these tactics are all indispensable to a link-building campaign, there may be one that is often overlooked.
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Can Your Clients Handle The Real Truths of Link Building

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Whilst I was reading another excellent post from Wiep.Net on link exchange request, it got me thinking on the difficulties of educating clients as to why link building is necessary at all.¬† Most clients would like to live by the “Build it and they will come” motto. I remember a guy telling me this¬† after he had invested so much cash into developing a site, he didn’t have anything left over to market it. He grasped onto that concept that people would find the site because it filled a gap in the market. It was a good site, but no one came.
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Blog Commenting Spam Might Get You Whacked

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It appears 2010 will be a big year for search on the back of 2009. We have real time search, which was Google basically vomiting twitter comments all over their nice clean SERPs. Then personalized search, which is now even active when a user is logged out of Google. This is kinda frustrating me at the moment. Another addition which may off gone unnoticed is Googles comments regarding blog comment spam
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