Tag Archives: market insights

Keyword Research – How to Win Friends and Influence People (Global Marketing)

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The ability to do proper keyword research and extract market intelligence is the foundation on which, an SEO consultants skill set is often built. SEO keyword research is not just about throwing high volume keywords¬† into a list and then using these in an SEO campaign, it’s about knowing your market, your audience, your capabilities to compete, your product trends and your global prospects. Keyword research can ensure you make a big impact on the numerous HiPPO’s you will¬† come into contact with during a prosperous life as an SEO :). The following is part one of a 4 part post that will focus on:

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