Tag Archives: seo

What Should an SEO and Inbound Marketing Strategy Consist of in 2012

Share on Facebook6Share on LinkedIn15Tweet about this on Twitter36Share on Google+14Digg thisEmail this to someone

The world of online marketing changes at a crazy speed. Every month brings another thousand blog posts on new strategies you need to consider, changes to Google that may wipe out your business or an SEO prophet claiming they know what you need to be doing right now. 2011 was no different. In fact, it may have been one of the craziest years for those working in online marketing. So just what happened in 2011 and how should it affect your strategy next year? What follows is my own brain dump on this subject with links to some of the most important posts from 2011 (in my opinion) and how they may affect your business in 2012.

read more

Link Exchanges – Ranting – Can the SEO Industry be this STUPID !!

Share on Facebook0Share on LinkedIn4Tweet about this on Twitter6Share on Google+0Digg thisEmail this to someone

I don’t often rant on this blog (if ever), compared to a lot of other places that highlight the stupidity within our industry on a regular basis. Maybe it’s the week I am having, but the following link exchange email from an SEO company in the UK made me flip out a little (not to be part of the new outing brigade, details are kept private) please note I have added comments in red:

read more

Yeo Valley Advert Goes Organic In Marketing- The Search Side

Share on Facebook0Share on LinkedIn0Tweet about this on Twitter4Share on Google+0Digg thisEmail this to someone

I have always been fascinated by the use of search in movie trailers. I remember watching the trailer for 2012 and being pretty excited when the last screen had “Google Search 2012″. Googling “2012” back then brought up whowillsurvive2012.com in first position, it’s fallen a couple of places since then (due to Wikipedia of course !!).

read more

Trusted Brands get Multiple Listings in Google – Did Affiliates Get Another Kicking

Share on Facebook0Share on LinkedIn0Tweet about this on Twitter3Share on Google+0Digg thisEmail this to someone

Google have made another huge leap towards trusted brands, now showing multiple listings from a single domain. From the example given in the blog post, the domain amnh.org has 7 listings on the first page for “exhibitions at amnh”. If you count the customary Wikipedia listing, that leaves two spaces left for other sites. Another example can be seen if you search for “apple ipods”

read more

Sometimes Google don’t get it right – Premier Inn Listing

Share on Facebook1Share on LinkedIn0Tweet about this on Twitter21Share on Google+0Digg thisEmail this to someone

I was going to do a big post on the initial steps I go through to construct a link development strategy for a site but LinkResearchTools is misbehaving at the moment due to their new release (which is awesome), so instead I am going to do a much shorter post on an interesting listing and how establishing your competition can be difficult at times.

read more

Social SEO the Evolution – Fact and Fiction

Share on Facebook0Share on LinkedIn0Tweet about this on Twitter42Share on Google+0Digg thisEmail this to someone

When I first began working in SEO, I decided to read everything. On top of the normal working hours for an SEO, I added 20 to 25 extra hours to read and apply what i read. Within 3 months of working in SEO, I had my own affiliate site up and collecting a lot of traffic. After 6 months of constantly reading SEO, I started to feel there was a lot of noise out there. After my first year, I realised there are lots of people writing great content on SEO, but who didn’t seem to back any of it up with real world examples. Ever since then most of the extra hours I put in are balanced towards testing, rather than listening to what people think may be happening.

read more

Google Sends the Long Tail Screaming for May-Day

Share on Facebook0Share on LinkedIn0Tweet about this on Twitter17Share on Google+0Digg thisEmail this to someone

This post is obviously a little late, by now you are probably screaming, pulling your hair out and asking, where the hell is all my traffic gone. Or you are one of the happy guys, hey, my traffic just got a s**t load of more traffic. Go pour yourself a beer, celebrate, live it up, it may not last if this change is still being rolled out !!
Continue reading Google Sends the Long Tail Screaming for May-Day

read more

Is Your Link Building The Dreaded Christmas Socks ?

Share on Facebook0Share on LinkedIn0Tweet about this on Twitter0Share on Google+0Digg thisEmail this to someone

The link begging craze that plagued the web over the past 5 years is truly coming to an end. For the average SEO consultant who puts a keyword in the meta tags and searches through competitor links, on the prowl for email addresses, times are a changing. Link building services need to evolve as the web evolves. Like the rubbish pair of socks you get from an irritating relative at christmas, they will be cast aside, steam rolled by better and shinier presents.
Continue reading Is Your Link Building The Dreaded Christmas Socks ?

read more