The world of online marketing changes at a crazy speed. Every month brings another thousand blog posts on new strategies you need to consider, changes to Google that may wipe out your business or an SEO prophet claiming they know what you need to be doing right now. 2011 was no different. In fact, it may have been one of the craziest years for those working in online marketing. So just what happened in 2011 and how should it affect your strategy next year? What follows is my own brain dump on this subject with links to some of the most important posts from 2011 (in my opinion) and how they may affect your business in 2012.
I don’t often rant on this blog (if ever), compared to a lot of other places that highlight the stupidity within our industry on a regular basis. Maybe it’s the week I am having, but the following link exchange email from an SEO company in the UK made me flip out a little (not to be part of the new outing brigade, details are kept private) please note I have added comments in red:
I have always been fascinated by the use of search in movie trailers. I remember watching the trailer for 2012 and being pretty excited when the last screen had “Google Search 2012″. Googling “2012” back then brought up whowillsurvive2012.com in first position, it’s fallen a couple of places since then (due to Wikipedia of course !!).
Google have made another huge leap towards trusted brands, now showing multiple listings from a single domain. From the example given in the blog post, the domain amnh.org has 7 listings on the first page for “exhibitions at amnh”. If you count the customary Wikipedia listing, that leaves two spaces left for other sites. Another example can be seen if you search for “apple ipods”
I was going to do a big post on the initial steps I go through to construct a link development strategy for a site but LinkResearchTools is misbehaving at the moment due to their new release (which is awesome), so instead I am going to do a much shorter post on an interesting listing and how establishing your competition can be difficult at times.
When I first began working in SEO, I decided to read everything. On top of the normal working hours for an SEO, I added 20 to 25 extra hours to read and apply what i read. Within 3 months of working in SEO, I had my own affiliate site up and collecting a lot of traffic. After 6 months of constantly reading SEO, I started to feel there was a lot of noise out there. After my first year, I realised there are lots of people writing great content on SEO, but who didn’t seem to back any of it up with real world examples. Ever since then most of the extra hours I put in are balanced towards testing, rather than listening to what people think may be happening.
This post is obviously a little late, by now you are probably screaming, pulling your hair out and asking, where the hell is all my traffic gone. Or you are one of the happy guys, hey, my traffic just got a s**t load of more traffic. Go pour yourself a beer, celebrate, live it up, it may not last if this change is still being rolled out !!
Continue reading Google Sends the Long Tail Screaming for May-Day
Google recently updated GWT with more data for top search queries. This lead to a lot of SEO consultants throwing themselves off a cliff, declaring, keyword rank no longer matters. Personalised search is now rendering these stats useless.
Continue reading Google’s Tops Search Query – Time to Panic
The link begging craze that plagued the web over the past 5 years is truly coming to an end. For the average SEO consultant who puts a keyword in the meta tags and searches through competitor links, on the prowl for email addresses, times are a changing. Link building services need to evolve as the web evolves. Like the rubbish pair of socks you get from an irritating relative at christmas, they will be cast aside, steam rolled by better and shinier presents.
Continue reading Is Your Link Building The Dreaded Christmas Socks ?
It appears Google have sat up and taken notice of Twitter and the effects it’s having on people’s search habits.
Continue reading Real Time Search Engines – Problems Ahead for SEO