Social media analytics is a big deal and companies like Google seem to be working towards an all encompassing solution. Back in June 3rd 2011, Google bought PostRank. PostRank helps track social engagement with your content in real time. This week Google has snapped up SocialGrapple, which is another social media analytics tool, focused on twitter. With Google also integrating +1 metrics into Google Analytics, you can expect to see a lot more from them in this space.