One of the best ways to set yourself apart from other consultants, agencies working in the SEO industry is to sit down with your client and set measurable goals. Provide them with a map to those goals, in a way the can understand and then be transparent on how those goals can be achieved. This was included in the excellent post from Rishi Lakhani titled “Nine Ways to be a Competitive SEO“. A lot of the time it can be a key differentiation between the good and the bad. I say a lot because there are times when your client doesn’t want all that data, goals, they just want to see their rankings go up. Nothing wrong with that either. You will find each project can be a little bit different.