Category Archives: Online Marketing

Grind and Repeat: 20 Presentations in 10 Months


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In his book, Outliers: The Story of Success, Malcolm Gladwell discussed the “10,000-Hour Rule”, claiming you needed to practice a specific task for 10,000 hours to become an expert in it. At the start of 2013 one of my personal goals was to get better at public speaking. To make a dent in that 10,000 hours I set myself the head spinning goal of speaking 20 times in 2013. After recently speaking at the Content Marketing show I achieved that goal. Here are some of the things I learned about speaking over the course of the last 10 months.

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3 iPhone Apps to Improve your Productivity

If you are like me, there are times when you feel a bit unorganized. Working online is a blessing and a curse. You are faced with constant information overload and you love trying new things. All of this can lead to a lot of wasted time, money and growing to do lists. The following are 3 iPhone Apps I have been using to help organize my time, money and lists:

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Google Provides Authorship markup and Web Search

With all the excitement around the new Google+ project, I didn’t notice another interesting move by Google towards better search results. A recent blog post discusses, Authorship markup and Websearch. This is a great move for content writers (journalists, bloggers) and allows Google to display your photo beside content that has been written by you. This post from mashable on the same subject has a really good example of this:

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Do the Internet Marketing Elite like ShoeMoney Lie or are they just Loose with the Truth

I am trying to get my head back into affiliate, niche marketing and all that good stuff. This was always an area I had a lot of fun in, but haven’t been able to do much in the past year due to other work commitments. I probably find it fun because I haven’t had the balls to go live on a beach and make a living from it 🙂 but I am going to try dedicate a little more time to it from August onwards.

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Google’s SideWiki, What’s It All About

Google sidewiki is a new tool from Google that is part of the Google toolbar. It allows people to leave feedback and comments on web pages. It appears as a browser sidebar which, when expanded, shows comments as well as blog posts that Google has deemed relevant to a particular web page. The interesting part of this is not everyone’s comments will be displayed. Only those Google feel’s relevant get shown. Google has not divulged how they choose the lucky few but have said they use multiple signals based on the quality of the comments, the authors reputations as well as user generated signals i.e. voting.

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Being a Visual Learner – What are you ?

Something I took from my first NLP qualification, “NLP Practitioner Cert”, was how we all learn in different ways (Kinestic, Audio, Visual). Although in my experience we use a combination of these. But this isn’t an NLP lesson. I am pretty visual and struggle to explain strategies etc without doodling on a notepad. So I got a huge wipe board to try draw out my strategies …

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Get Jeff Walkers free Product Launch Formula Presentation

So although we already know this is leading into a sales pitch, it’s still worth checking out Jeff Walkers free Product Launch Formula. This guy is credited with a lot of the biggest IM product launches over the past couple of years a genius at online marketing. I try to stay clear of big IM product launches at the moment as I find them a distraction to getting real work done. But every once in a while a piece of free content is worth checking out so here it is …

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