Google Analytics – Advanced Filter to track clicks from images

Google image search is a great way of driving traffic to your website. But Google does not treat this as a different medium so you cannot view traffic coming from
But you can add an advanced filter to track users who arrive at your site via image search. This also allows you to track what keywords were used to find that image.

Filter Type: Custom Filter
Field A -> Extract A: Campaign Term – /images?(.*)(q|p)=([^&]*)

Output To -> Constructor: Campaign Term – $A3

Field A Required – Yes
Field B Required – No
Override Output Field – Yes
Case Sensitive – No

About Kieran Flanagan

Online Marketer who implements both inbound and paid strategies to help companies grow internationally. Lover of content marketing, SEO, analytics, CRO and strategy. A highly motivated marketing geek high on data crack.