The Power of Intent in Inbound Marketing

January 8, 2013
I Love Stuff

Inbound Marketing and the Power of Intent At the first NLP conference I attended some years back the speaker described humans as: “Goal Making Machines” From the time we get up in morning until we go to bed at night we are constantly setting ourselves goals, both consciously and sub consciously. For example, the simple process of getting to work [...]

Why Cant SEOs Trust Their Own Results – an Irish Case Study

December 31, 2012
SEO Funnel

I recently participated in a post titled – Tips when hiring an SEO Consultant where 10 people gave recommendations on what you should look for when hiring an SEO consultant/agency. I think for a lot of companies (in particular SMBs), this is a really difficult task. It’s probably how I feel when looking for a garage [...]

Content Marketing isn’t Your Silver Bullet

December 17, 2012

Content Marketing is not going to solve all your companies problems, in fact it may add to them. “Everybody’s doing it, so I need to jump on that” In most online marketing channels, there are usually a small number of leaders who set trends and then a massive amount of people who follow suit. There [...]

Where have I been ? SEO + Content and lots of Funnel

November 22, 2012

It’s a difficult balance to get right, having your head buried in a pile of work, actually doing it, and spending a little time on here writing about it. I made the decision this year not to take on any consulting work as I was flat out with my day time roles. I also made [...]

How should iAcquire getting thrown under a Google Bus effect your strategy?

May 25, 2012

Google really is on the war path. I started to work on a Google Penguin post but decided to wait a while and do a little more analysis as the onslaught of penguin posts was a little disorientating. But the world of SEO is changing. Not just in terms of what tactics are best, but [...]

An Inbound Marketing Case Study

May 2, 2012

I haven’t had a chance to blog much recently even though there are a LOT of things going on in the world of SEO. It’s pretty crazy right now. But this isn’t a proper blog post, I just wanted to flag a post I recently put live over on SEOMoz. It’s a detailed case study [...]

Blog Networks take a Kicking from Google – 3 Things to Know

March 27, 2012

It appears Google is taking aim at the long list of blog networks that have sprung up over the past couple of years. Some of the biggest names like Build My Rank have even been shut down. Some of the other names to get hit (according to the IM world) include SEOLinkMonster, High PR Society, [...]

4 Tips for Improving your Paid Advertising with a great Inbound Marketing Strategy

March 19, 2012

There is a lot of great discussion taking place at the moment around the term “inbound marketing” and what it entails. I have talked previously on inbound marketing vs traditional SEO and recently presented an inbound marketing case study in London based on results we had generated using these tactics. During the recent discussion on SEOMoz, Ian Lurie made a [...]

How to Promote and Build Links to your Great Content

February 17, 2012

The following is a guest post from Jason Acidre who you should definitly follow via his blog Kaiserthesage and on twitter @jasonacidre Content marketing has been one of the most powerful marketing strategies over the past years and an approach that’s somehow getting more favorable for search engines in seeding great from crap content over [...]

Traditional SEO vs Inbound Marketing – How to Scale your Business Fast

February 7, 2012

The growth of inbound marketing and recent Google changes have lead to a lot of changes for SEO over the past year. When people like Rand Fishkin start to use the word “inbound marketing” over “SEO” when describing their work, it does seem like the role of SEO is rapidly changing. The expectations of what a traditional [...]

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